Developing Enhanced Brand Content

Amazon has created many different features to help their sellers sell more of their products and build up their businesses. One of these features is Enhanced Brand Content (EBC) which allows seller account brand owners to showcase their products through enhanced images and text placements. In a digital age where consumers have a short attention span, catching their attention with beautiful pictures and perfectly placed text can be the difference between a sale or a loss. EBC pages are only available to third-party sellers (Seller Central) who have registered their brand with Amazon Brand Registry. Much like A+ detail pages, with EBC pages you can add additional information, more descriptive text, and add additional images. Amazon has claimed that by using EBC you will have higher conversion rates, increase your sales traffic, and increase sales. We’ve seen increases in conversions from 3% – 10% on EBC pages.

How To Start With Enhanced Brand Content

First, you must be an authorized third-party seller to get started with EBC pages. If you want to become a third-party seller, you can register on Seller Central, however before doing so make sure you read up on the pros and cons of between first-party and third-party sellers to make sure you make the best selection for your business.

If you are already a third-party seller you will only be allowed to add EBC to products that are part of your brand. Products that are not part of your brand must be developed through better headlines, product details, descriptions, and marketing efforts.

If your account and products qualify for EBC then you can start enhancing your product’s content. EBC is free, as of the date of this article, however, in all likelihood, Amazon will charge for the privilege if it proves successful.

upbringers.io

Recent reviews from our customers